Want to connect with more and more audiences to build your brand and increase your sales? Here is the list of 15 Social Media Marketing Tools that will help you connect with your target audience quickly and effectively.
Nowadays, where technology is increasing day by day, the user base of social media platforms is also increasing on a vast scale. Social media marketing involves publishing content on social media related to your business that will help you to build your brand and to increase your sales.
But is it as easy as it seems? This is where Social Media Marketing Tools come into play.
What Are Social Media Tools?
Social Media Tools are software that will help your company attain its growth. Good tools can transform the success of your brand. In business, it is essential to find your target audience’s likes, dislikes, and behavior. That’s why most marketing tools study and analyze people’s behavior on social media platforms.
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Benefits of Social Media Marketing Tools
There are many benefits of social media marketing tools, and some of them are listed below:
- It helps by saving time and giving you automated tools that will help you generate valid and growing leads.
- It will help you by understanding the behavior of your target audience.
- It will make you know the likes, dislikes, and problems your audience has faced.
- It also helps the company survive in this competitive environment by allowing it to be one step ahead of its competitors.
When you share your brand’s content on multiple social media platforms then it catches customers attention, drives more traffic on your website and increases brand awareness that overall leads to high SEO performance.
So, we have discussed the benefits of social media marketing; now, we will look at the best social media tools available in the market. It will help you to generate valid leads and business.
List of Top Social Media Tools
1. Semrush
There are many social media management tools, but many of them are paid. Semrush is one of the free tools for social media marketing. It is created to ensure fair and transparent online competition. Semrush helps you by automating your posting, tracking, promotion, and analytics of your social channels.
Features:
It will give you the required benchmarking data, by which you can tweak your campaigns for better results.
It will give you the analytics of your social media, with the help of which you can analyze your social performance.
It also helps you by uncovering your competitors’ social strategies by identifying the best-performing social channels.
Other than all of that, semrush also provides you with keyword research tools by which you can analyze new growth opportunities and optimize content according to the content marketing strategy in such a way bring more traffic.
Social Media:
2. Tailwind
Tailwind helps you by supercharging your social media marketing by giving you the best time for posting. These tools also suggest hashtags to drive more leads. Tailwind mainly focuses on scheduling and analyzing tools for Pinterest and Instagram.
Features:
- Tailwind has a feature called SmartScheduling that will help you by giving you the right time to post.
- It provides user-friendly analytics for every pin and board.
- For better engagement and reach of your website, it automatically has features to pin at the best time.
- It will multiply your reach by providing you with different hashtags and suggestions.
Social Media:
3. Buffer
It is a viral social media that help you to schedule your social media posts across all the social media platforms. It allows you to tweak your content according to the platform you are posting.
With the help of a buffer, you don’t have to be on your system for a more extended period, and Buffer will do it for you when you want it.
Features:
- Schedule your content in the buffer queue, and after that, Buffer will automatically post that content in the given time.
- Buffer has a robust dashboard that is very user-friendly to use.
- It also has an Analytical dashboard that will give you the details of the progress of all your posts.
- It will give you such links; with their help, you can ensure which content has more clout with your audience.
Social Media:
4. Oribi
Oribi is a marketing analytics platform that will help you in social media marketing. It can be tried for free. The pricing plans start at $630 per month if you have a business website.
Features:
- Oribi offers you the feature of tracking and comparing multiple campaigns.
- It will let you decide the conversion goals.
- It provides you with complete detail of what you should do to rank your social media platform.
Social Media:
- Youtube etc.
5. Hubspot
Hubspot is one of the Social Media Tools that provides you the facility to publish to social networks from the same place you build the campaign. It also offers some free tools with CRM and market capabilities.
Features:
- You can build marketing campaigns and share your blog posts, landing pages, etc.
- Hubspot also provides you the facility of Scheduling your content.
- You can also create custom keyword monitoring for everyone on your team.
- It will give you social reports that will help you compare your performance with your competitors.
Social Media:
- Twitter etc.
6. Onlypult
Onlypult is a Social Media Management Tool used to post social media posts and blogs. It has also had features of teamwork.
With the help of Onlypult, you can easily manage multiple accounts from one window. It has essential features like Calendar, Hashtags, Analytics, etc.
Features:
- You can publish your posts in real time.
- It will also give you the best time to publish.
- You can quickly analyze one of the most popular hashtags.
- It provides you with different features by which a user can create multiple links and create landing pages.
Social Media:
- Youtube
- Linkedin etc.
7. IFTTT
IFTTT stands for If This Then That. This tool will help you by linking all your apps and services together to automate your tasks in whichever way you want.
Features:
- It helps you automatically back up your call logs, images, and videos to google drive.
- IFTTT sends email reminders for social media tasks.
- It gives you a scheduled period to post your blogs and tweets.
Social Media:
8. Meet Edger
Meet Edger is one of the best social media tools out there in the market because it has a perfect scheduling tool. One of its essential features is it allows the user to recycle old posts.
Features:
- It helps to organize the scheduled posts by category.
- It automatically recycles your old posts.
- It will help you create a library by helping update it in bulk.
- It helps to save time.
Social Media:
9. Animoto
Animoto is a video maker tool for social media platforms that will help you in your visual marketing campaigns. As we all know, pictures speak louder than words. The video has a more engaging shareable potential than a blog or a picture.
Features:
- It has many templates and themes to create your required video.
- It also features downloading your video before uploading it on your social media.
- It has a dedicated campaign management tool that will help you schedule and track video campaigns.
Social Media:
10. Canva
Canva is one of the best tools in the market if you talk about uploading graphics-related content on your social media. It is a very easy-to-use graphic designing tool. This tool has very premium features that professional graphic designers use. And the best part is, it is entirely free.
Features:
- With the help of Canvas, you can create infographic posts on your social media platforms.
- It also helps for creating thumbnails for your youtube video.
- Very easy to use.
- High-resolution images.
- A robust feature of drag and drop.
Social Media:
Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social media platforms as well.
11. Affable
Affable is a fantastic tool that will help you find Influencers through AI. It will connect you to the current most popular influencers connected very closely to your targeted audience.
Features:
- Helps you to find the best influencers out there.
- Helps to discover new content on Instagram relevant to your particular product.
- Helps to create assertive and friendly content.
Social Media:
- Youtube
12. Buzzsumo
There are many keyword research tools on the internet, but if you talk about the best of all, the first name that comes to our mind is Buzzsumo. This tool is not just for keyword research; it also offers many other services.
Features:
- It analyzes your current content to know what is working and what is not.
- Find the best possible keywords out there to increase traffic on your website.
- Helps you to know what is trending.
Social Media:
Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social media platforms as well.
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OneUp is a sharing tool designed to share and promote social media posts to the target customers. It also has the feature of recycling posts. With the help of OneUp, you can easily share and reshare social media posts.
Features:
- With higher engaging capacity, it helps to recycle old posts.
- It is also linked with all social media accounts for automated scheduling.
- It helps to schedule the post according to the desired date and time.
Social Media:
Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social media platforms as well.
14. Social Bakers
Social Bakers is a social media marketing tool that helps in high lead generation. It allows you to study all audience behavior with the help of its AI.
Features:
- AI-based customer behavior detector.
- Save time by allowing all social media platforms on a single dashboard.
- It gives you daily and automated reports.
Social Media:
Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social media platforms as well.
15. Agora Pulse
Agora Pulse is also one of the best social media management tools in the market. It will help you manage your social media most effectively.
Features:
- It will help you by scheduling your videos in advance.
- It remains the video on the same page after the broadcast.
Social Media
Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social media platforms as well.
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Conclusion
So as we have discussed above, the best social media tools out there. This article includes almost every type of Social Media Management Tools. We hope this article will help you to find your required tool.
