Social Media Optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
It is an essential part of Internet marketing that helps a business to increase its reach through different mediums including social media websites (like Facebook, Twitter, etc.), blogs, forums, and online communities. SMO offers several benefits and here we have listed top 10 benefits of SMO Services for a business.
Top 10 Benefits of Social Media Optimization (SMO)
Apart from search engines and email marketing, the top source of traffic is SMO. Social Media Optimization is the process of optimizing a website for better visibility on social media platforms. This is done by including social media buttons on the website and by including hashtags in tweets to increase visibility. For example, by strategically using hashtags that are relevant to the content being shared, an author can increase their chances of being discovered.
2. Website’s visibility:
As the number of websites has increased, so has the need to find ways to increase website visibility. Social media optimization (SMO) is one such way. SMO includes a range of marketing strategies that are used to create awareness and interest in a product or service. It can be done through various channels like Facebook, Twitter, LinkedIn, Instagram, etc.
3. Communication channel:
Now a day, companies provide their customers a business channel (apart from traditional email and call support) such as Facebook page, so that the customers can easily reach them and they can have a great connection.
4. Free advertisement:
Social media platforms are being proven as a great source of advertisement.
5. Ease of target:
With social media platforms and online communities, you can even advertise to a limited audience. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with SMO services.
6. Customer satisfaction:
If a customer contacts you via your Social Media channel and gets an immediate response then it helps increasing the customer satisfaction rate while increasing the credibility as well.
7. Sharing quick updates:
If you want to announce the launch of a new product, a press release, or important information that should reach your customers, then SMO provides you a superb platform in form of Facebook page, Twitter, etc.
8. Paid options:
While SMO provides several free options like blogging, forum posting, etc. you have several paid options to reach the targeted audience. For example, Facebook Ads, Twitter Ads, LinkedIn Ads, Stumble Upon Ads, etc. While these are paid options, they are also cost-effective in comparison to the success rate.
9. Close relationship with customers:
When you update something on your Facebook page, Twitter handle or any other such platform, then your customers share their views, which help understanding what your customers need. So, it helps building trust and a strong relationship while giving you chance for betterment.
10. Quick Popularity:
If you need quick popularity then you either need to take help of Television Advertisement or SMO Services. With help of SMO, you can get quick popularity.
Top 10 SMO Tips to Boost Your Website Ranking in 2022
That is why having a powerful social media presence directly boosts your search rankings. To help you realize maximum potential out of your (social media optimization) SMO efforts, here are top 10 ways SMO can boost your website ranking:
1. Integrate Social Media into Your Website:
To promote your brand, and to boost your online presence, you need to blend together your social media and website. You can fully exploit social media on your company website by following four simple steps.
2. Focus on Keywords:
To give maximum exposure to your social media profiles, you need to align your keywords and social media. Keywords play an important role, if you are not optimizing your social profiles in the right way then you need to devise a better social media strategy.
3. Grow your Follower Base:
If your company maintains a Facebook and Twitter page and you are still struggling to get traffic from these social media sites then probably you need to rethink about your social media strategy. Getting fake likes or requesting friends to make likes is of little to no use. The total number of followers and connections your social media profiles contains have a great influence on your website rankings.
4. Encourage External Inbound Links:
Another way to use social media to your advantage is by encouraging more external sites to link to your content. Further, to gain increased authority in the Google, the more diverse external links you get, better it is.
5. Optimize Your Posts for Searches:
To extend the reach and visibility of your posts, you need to optimize your posts for the searches. You need a strong anchor for your post to increase its engagement. It can be a well-designed info graphic, a video, a link to a detailed case study or an article.
6. Share Quality Content:
There has been many changes in the Google Algorithm. But one thing that remained constant since the very beginning of SEO is importance of quality content.
Unlike regular blog posts, micro blog posts are very small blogs. They are typically a sentence or two in length and are used to share short pieces of information, or links to videos, articles, images or any kind of news updates or tips.
8. Social Bookmarking:
Social bookmarking refers to the submission of website links to social websites. All submitted links are public and help in networking and participate in active discussions and more.
9. Use Keywords in Your Social Content:
Your social media efforts and search engine optimization of your website is deeply connected. To improve engagement with your social media posts, you need to include relevant keywords in your social content or posts.
10. Create Social Content Worthy of Back links:
Your social media posts have the capability to go viral, they are not limited to only social networks. They are aggressively being used in articles, blog posts, eBooks, and even in engaging videos and presentations.
7 Best Social Media Optimization Tools in 2022
1. Hoot Suite
According to our experts, the best social media management tools 2017 award goes to Hoot suite. It is altogether of a different league than most others featured here.
2. Angora Pulse
The catch with this top-of-the-class SMO tool is its stunning reports above everything else! Angora Pulse lets you manage all of your social media channels from a single dashboard. That’s no surprise. But the analytics it offers to users is jaw-dropping. It offers three models of its analytics software – for Agencies, for small businesses, and for large brands.
3. Social Oomph
It does add the ‘oomph’ factor to your social media marketing mix! One of the ‘most featured tool’ in SMO tools list, Social Oomph has least evolved, in terms of its functionality, over the years, yet still retains its efficacy and accuracy when it comes to automating twitter and Facebook posts on a number of accounts for long time duration.
4. Every Post
In the rapidly changing landscape of social media marketing, performing the task of social media optimization is just not limited to working on desktops.
5. Social Flow
Social Media Managers have to juggle with – paid, owned and earned social media campaigns day in and day out. For them, time management is of utmost concern. Social Flow comes to the rescue enabling SMO specialists with specific post, pins and tweet recommendations which the marketer can repost, reshape or rewet to build up an active follower base.
As the name suggests it is a twitter management tool. But you may ask why did we keep it on the number six spot? Well, the reason to this is the fact that Tweepi, although ‘just’ helps you to manage your twitter profile(s), it is by far the best twitter management tool you’ll come across. If growing your brand on twitter is what matters to you most, tweepi will offer you a complete package.
Social media isn’t a one-way street. If you don’t communicate with the respondents of your posts and tweets at the earliest, their interests are going to die down. Thus, your ‘hard’ work goes to vain! Buffer offers a composite dashboard platform from where you can manage all your/ your client’s social media platforms at a single go. With Buffer, you can set your schedule for the particular posts and forget about it.