Content marketing is a marketing strategy that is focused on conceptualizing, developing and publishing valuable content in order to attract and engage the targeted audience and motivate them to respond to the desired purpose such as subscribe to a newsletter, sign-up for a program, make a purchase or avail a particular service etc. A successful content marketing strategy isn’t limited to just filling up your website, article or blogs.
Here are 5 great tips for successful content marketing.
Decide the Objective of Content
Whatever type of the content you write, it must comprise some kind call to action. For example, if you want to direct your audience towards a “buy now” page then you need to write message that tell them to “Click here to buy”. The objective your content could be anything from driving targeted audience to your website, to improve your search engine rankings, to generate affiliate revenue, to enhance your credibility and authority in the industry, to motivate people to subscribe or sign-up for a particular cause or simply collect their email addresses.
Write in a Friendly Way
Write your content in a friendly way in order to connect with the reader. Make your article or blog particularly for the person who is reading it. Use abbreviations and informal language such as “can’t” instead of “cannot”, don’t instead of “do not.” You can also break common grammar rules until and unless it is justified to use in an informal way.
Use Your Character & Personality
Use your character and personality to make sure that your content stand from others. This will help you in establishing your brand. If you have a good sense of humor then uses it in your writing as well. If you are a serious kind person then let it reflect in your content. For help, read the articles and blogs of your favorite writers and try to understand how the share their character and personality.
Make Your Content Easy to Read
Writing the content in a simple format is the best content marketing strategy. Use bold, italic, underlines and bullets smartly and make sure that don’t overuse them because it could divert the attention of the reader. Scan the content for a few times to make sure that it is easy to read and not too complex. Try to make sure you haven’t used excessive formatting. If your content is too complex to read then try to think how could you fix it and make it easier to read.
Plan Your Content In Advance
Planning your content in advance is the best way to ensure the success of your content marketing strategy. It’s good to plan your content for upcoming weeks or months in advance and work accordingly. Whatever type of content you write, make sure it well-planned in advance.
Decide the keywords and titles of your content in advance. Also, decide the time when you are going to publish your content and where. Use your content in traffic generation, SEO, and other marketing strategies.