i-medicus Website and Digital Marketing
Empowering i-medicus, a HIPAA-compliant telehealth app, our collaboration aimed to elevate its online presence and attract app users. Together, we designed a user-friendly website and executed a strategic digital plan to drive website visits, get more app downloads, and stand out in the competitive healthcare landscape
Project Team and Timeline
Team
10 Members
Frontend developer | Backend developer | UI/UX designers | Project Manager | SEO team| SMO Team|
Timeline
5 Months
Client
Confidential
Industry: Healthcare/Telemedicine
Our Development /Marketing Process
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1
Stakeholder Meeting
Collaborate with stakeholders to set website goals, understand the brand vision, and conduct competitor research.
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2
Website Development
Craft a user-friendly website during design sessions, emphasizing ease of use and aligning with SEO goals.
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3
SEO/SMO Strategy
Develop a robust SEO and SMO strategy for enhanced online visibility, setting specific goals for app downloads.
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4
Testing and Refinement
Build the website, focusing on a smooth user journey. Conduct tests, gather feedback, and refine functionality based on competitor analysis.
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5
Strategic Launch
Launch the website strategically to attract users, meet app download targets, and create a buzz.
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6
Ongoing Optimization
Provide ongoing technical support and update content based on analytics for great SEO and overall user experience.
Challenges Faced
- Highly competitive telemedicine market with established players.
- Educating the target audience about the benefits of telemedicine consultations.
- Meet specific targets for app downloads, considering market dynamics.
- Navigate complex healthcare laws and regulations to ensure legal compliance.
- Ensuring website security and data privacy compliance in the healthcare sector.
Strategies andSolutions Implemented
- Crafting a unique brand identity and website design to set i-medicus apart from competitors, appealing to doctors, clinics, and hospitals.
- Implementing targeted SEO campaigns to reach users, including doctors and clinics, searching for specific medical services.
- Leveraging social media platforms to build brand awareness and foster engagement with doctors, clinics, and hospitals.
- Launching focused social AD campaigns to drive website traffic and encourage app downloads, particularly among the medical community.
Results/Outcomes
- 75% surge in website traffic in the initial three months.
- Secured top rankings across all relevant keywords
- Exceeded initial app download targets by 20%
- A notable 15% uptick in organic social media followers
Technology /Tools Used
CMS: WordPress
Languages: HTML5, CSS3, JavaScript
Framework: Bootstrap
Digital Marketing
SEO: Google Analytics, SEMrush, Moz
SMO: Hootsuite, Buffer
Paid Campaigns: Google Ads, Facebook Ads
Key Features/ Components:
Fast Loading Time
Responsive Design
Intuitive Navigation
Health Blog Section
Payment gateway
Specialized Service Pages
Telehealth Resources Section
Optimized Meta Tags and Descriptions
Strategic Keyword Placement
Backlink-Friendly Structure
19+ Years of Long Experience
Dedicated Team of Developers
Process Automation via Mobile Apps
Simple Conversation
Fast Feedback From Clients
Helps Your Acquire New Business
Bridge Between Company & Client
Eliminates Manual Tasking
Transform your digital presence with us – where expertise meets excellence.
What Our Customers Say
Nino gorgia
SmartDocs
DreamSoft4u delivered an excellent quality of work at pocket-friendly pricing. They agreed to develop an EMR-EHR-PHR solution with our frequent change requests and bug reports during the development phase. But the team stayed polite during the communication and asked for frequent feedback. Working with them was a pleasure, and their hard work is highly appreciated.
Nitin Chooda
IntouchEMR
Considering DreamSoft4u’s more than 15 years of experience in healthcare software development, I outsourced my mHealth app’s dream project. Not only did they meet my expectations, but they also handed me over a best-in-class mHealth solution competent to combat other contenders in the market. That too at a cost-effective pricing and faster time to market.
Rick Tran
EPIC EMR Integration
Great working experience with DreamSoft4u. Very responsive and very professional. Not only do they understand your needs, but they also suggest the best possible options to expand your project reach. Happy to work with them and will surely give them my next projects!!
Kem Tolliver
MRCS
I am completely satisfied with the work done by DreamSoft4u. They delivered me the same what I expected, a bespoke quality product at budget-friendly pricing. Great team, experienced and skilled developers, highly recommended
Michel.J. Kaldesh
Cyomed
Choosing DreamSoft4u for my custom healthcare software solution was the right choice, and working with them was a pleasure. I strongly recommend DreamSoft4u for any healthcare software solution or mobile app development need as they possess vast experience and a team of experienced developers in the healthcare industry.
Rich Blanton
Sniffle
The team of DreamSoft4u is very knowledgeable in Telemedicine app development. I hired them for my telemedicine app development project, and they delivered the same as I expected. I highly appreciate DreamSoft4u’s work and recommend them as the best telemedicine app development company.
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