i-medicus -

i-medicus Website and Digital Marketing

Empowering i-medicus, a HIPAA-compliant telehealth app, our collaboration aimed to elevate its online presence and attract app users. Together, we designed a user-friendly website and executed a strategic digital plan to drive website visits, get more app downloads, and stand out in the competitive healthcare landscape

i-medicus

Project Team and Timeline

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Team

10 Members

Frontend developer | Backend developer | UI/UX designers | Project Manager | SEO team| SMO Team|

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Timeline

5 Months
client-life

Client

Confidential

Industry: Healthcare/Telemedicine

Our Development /Marketing Process

  • 1

    Stakeholder Meeting

    Collaborate with stakeholders to set website goals, understand the brand vision, and conduct competitor research.

  • 2

    Website Development

    Craft a user-friendly website during design sessions, emphasizing ease of use and aligning with SEO goals.

  • 3

    SEO/SMO Strategy

    Develop a robust SEO and SMO strategy for enhanced online visibility, setting specific goals for app downloads.

  • 4

    Testing and Refinement

    Build the website, focusing on a smooth user journey. Conduct tests, gather feedback, and refine functionality based on competitor analysis.

  • 5

    Strategic Launch

    Launch the website strategically to attract users, meet app download targets, and create a buzz.

  • 6

    Ongoing Optimization

    Provide ongoing technical support and update content based on analytics for great SEO and overall user experience.

Challenges Faced

  • Highly competitive telemedicine market with established players.
  • Educating the target audience about the benefits of telemedicine consultations.
  • Meet specific targets for app downloads, considering market dynamics.
  • Navigate complex healthcare laws and regulations to ensure legal compliance.
  • Ensuring website security and data privacy compliance in the healthcare sector.

Strategies andSolutions Implemented

  • Crafting a unique brand identity and website design to set i-medicus apart from competitors, appealing to doctors, clinics, and hospitals.
  • Implementing targeted SEO campaigns to reach users, including doctors and clinics, searching for specific medical services.
  • Leveraging social media platforms to build brand awareness and foster engagement with doctors, clinics, and hospitals.
  • Launching focused social AD campaigns to drive website traffic and encourage app downloads, particularly among the medical community.

Results/Outcomes

  • 75% surge in website traffic in the initial three months.
  • Secured top rankings across all relevant keywords
  • Exceeded initial app download targets by 20%
  • A notable 15% uptick in organic social media followers

Technology /Tools Used

  • WordPressCMS: WordPress
  • HTML5-CSS3-JavaScript Languages: HTML5, CSS3, JavaScript
  • BootstrapFramework: Bootstrap

Digital Marketing

  • SEOSEO: Google Analytics, SEMrush, Moz
  • SMO SMO: Hootsuite, Buffer
  • Paid-CampaignsPaid Campaigns: Google Ads, Facebook Ads

Key Features/ Components:

Fast Loading Time

Fast Loading Time

Responsive Design

Responsive Design

Intuitive Navigation

Intuitive Navigation

Health Blog Section

Health Blog Section

Payment gateway

Payment gateway

Specialized Service

Specialized Service Pages

Telehealth Resources

Telehealth Resources Section

Optimized Meta Tags and Descriptions

Optimized Meta Tags and Descriptions

Strategic Keyword

Strategic Keyword Placement

Backlink-Friendly Structure

Backlink-Friendly Structure

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Why Choose Us

We’re your go-to experts for web development and digital marketing. Committed to real results, we build lasting partnerships with our clients.

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19+ Years of Long Experience

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Dedicated Team of Developers

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Process Automation via Mobile Apps

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Simple Conversation

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Fast Feedback From Clients

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Helps Your Acquire New Business

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Bridge Between Company & Client

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Eliminates Manual Tasking

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Transform your digital presence with us – where expertise meets excellence.

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