How to Make a Video Editing App Like Magisto?

How to Make a Video Editing App Like Magisto? [Development Cost & Features]

video editing app like Magisto

We used to need expensive DSLR cameras to take beautiful images in the past. However, the process got simpler once smartphones entered the market and gained access to fantastic photographic qualities, previously only found in more expensive cameras. video editing app like Magisto have won the market, and many companies have developed look-alike apps.

A few years ago, for video editing, we used some software on our laptops and PCs to edit videos. It took a long time and was tedious. Due to this fact, it was challenging to comprehend those instruments and begin using them. Thanks to video editing apps like Magisto, this laborious procedure has become as easy as going for a stroll. So in this article, we will discuss video editing apps like Magisto. What will their development cost & features be? First, see what the Magisto app is.

What is a Magisto App?

Magisto is an artificial intelligence-based platform that helps in video creation and editing. When someone uploads pictures and videos to Magisto, its artificial intelligence begins analyzing its footage. The footage goes through three levels. They are- visual analysis, audio analysis, and storytelling. Simultaneously, it has integrated AI technology to make it appear as a flawless application.

The visual analysis is responsible for checking your footage for camera motion, in-frame action, tracking, object detection, and more. It will help you to understand which part of your Video is visually attractive and helps with stabilization, colour corrections, and other edits required in the footage. The second level is audio analysis, which is responsible for detecting speech, classifying different types of audio available in uploaded footage, and helping these elements to fit in the Video to make the Video perfect. 

The third and final level of Magisto is Storytelling which is responsible for the final cut of your Video. After going through all the above levels with selected styles and templates, the editing process of your Video is completed. The app doesn’t save any analytical information on its server. But it is temporarily stored so that you can see your work. After that, you can delete it. It is just a multimedia messaging app like Snapchat.

video editing app like Magisto

 The Magisto is not the first video editing app, but it differs from others with its powerful AI. Numerous mobile application development companies have started building apps that look like these so-called video editing apps. Let’s see its history. 

Magisto at a Glance, a Video Editing App

  •     Founder:- Dr. Oren Boiman (CEO) and Dr. Alex Rav-Acha (CTO)
  •     Founded:- In the year 2009 as SightEra
  •     Type of service:- Video Editing
  •     Users:- 1,000 million users
  •     Operating system:- Android
  •     Website:-
video editing app like Magisto

What is the Business Model of Magisto App? [ Free + Paid Plans]

The business model of Magisto is Freemium. Let me tell you, for those who don’t know this Freemium plan. It is a combination of free and premium plans. Free plus premium is known as Freemium. It is the most popular business model that most companies follow nowadays. Under this business model, you will get minimum services for free. But for additional service, you have to pay.

You will get the essential tools in video editing apps like Magisto. But, if you want advanced features for video editing, you have to take a premium subscription which many mobile app developers integrate. Under the premium plan, you will get services like HD videos, longer videos, premium themes, etc. You will get advanced customization and better AI integration for video editing. It is beneficial for professional users to create high-quality videos within a few minutes.

How Does a Video Editing App Like Magisto Make Money?

mobile app developers

To earn money from video editing apps like Magisto, you can follow the same way Magisto follows. There are plenty of ways to make money from an application. You can also get help from a top lifestyle app development company

The Magisto follows two following ways to make money:

1. In-app Advertisement

Under this method, you can make money by charging the companies to advertise their products on your application. In-app advertisement targets potential customers with high-end data tracking of the behaviour of users. It is one of the popular forms of mobile marketing.

2. Freemium

It is another popular form of making money from video editing apps like Magisto. Many companies follow this monetization method. Under this monetization method, companies first provide a few services for free as a temptation. After users get addicted to it, then companies show their advanced features. Users have to pay for these advanced features. They have to buy a subscription from companies to use it.

Video Editing App Development: Market Statistics and Opportunities

video editing app


According to a report, it is anticipated that the market for video editing mobile applications will reach $25 billion by 2022. Additionally, the Global Video Editing Software Market is anticipated to reach $1.1 billion by the end of 2025, growing at a CAGR of 4.4 percent throughout the projected period. Moreover, video streaming apps like Netflix have gained a huge market. These are among the top-notch OTT platforms. 

Several features or tools can be included in your app, like converting file formats, re-sequencing clips, making and publishing stories, various special effects, filter-based videos, creating templates, and adding a translation.

The video editing app market has various opportunities and advantages. Let’s see those advantages-

  • The Magisto clone app can significantly simplify your editing procedure with all those valuable features or tools.
  • These tools allow you to change file formats, reorder clips, merge clips, trim clips, adjust brightness, add soundtracks, add subtitles, crop and rotate Video and apply other special effects to a video.
  • The professional will benefit from developing digital post-production and editing videos apart from image capture.
  • You can also provide high-quality Video and audio projects to your targeted audience with the help of audio and Video processing tools. 

By 2025, the size of the global video editing software market is anticipated to reach $1.1 billion, expanding at a rate of 4.4 percent CAGR.

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The market for mobile app development has increased as a result of the boom in smartphone usage. The availability of free tools and software that can be obtained without charge from the internet to perform basic mobile video editing is one of the key issues limiting the market growth. Although you must buy the complete edition of the software to undertake advanced-level editing with additional features and functionalities, such video and audio software tools are only capable of performing basic-level editing. Let’s now examine how the market is distributed or segmented depending on several factors.

Based on Application

  • Commercial
  • Personal
  • Others

Based on Type

  • On-premise
  • Cloud-based

Based on Regions

  • North America
  • The Asia Pacific and Latin America
  • Middle East & Africa

Magisto Alternatives & Competitor Video Editing Apps

Video Editing Apps


It is essential to know about your competitors before launching your app to market. Know about their apps’ skills, features, qualities, or weaknesses. Let’s see some alternatives to Magisto and their features-

1. iMovie

It was developed by the AV Foundation and is a flagship product of Apple. Its features are-

  • It is available on iOS and Mac OS for free.
  • You can add animated audio tracks to the Video.
  • It has 14 different templates.
  • It has a Slow-down and speed-up feature. Under this feature, you can customize the speed of a video.
  • You can extract audio from Video easily.

2. Viva Video

It is the biggest competitor of Magisto and was developed by Video. Users from Android, iOS, and Windows can use it.


  • It has numerous templates, themes, filters, stickers, text styles, and transactions.
  • It is available in both free and paid versions.
  • You can remove the watermark and shoot unlimited videos in the paid version.

3. Splice

It is one of the most powerful video editing apps ever created. GoPro creates it.


  • It is available for free.
  • It allows you to record short or long Video
  • While recording a video, the voice-over option is also available.
  • You can synchronize the sound effects with action on the screen.
  • It is simple to use.

Magisto Clone App Development Features

It is the primary factor that affects your development cost. The cost of developing an app like Magisto increases with the number of features included in the app. Let’s see the basic features comprise two panels-

User Panel

  • Sign in
  • Email verification
  • Create a video
  • Multiple themes
  • Upload custom music
  • Auto-selection of images or videos
  • Share
  • My account
  • User actions
  • My album 
  • My movie
  • Subscriptions
  • Coupons
  • Variety channels
  • Settings

Admin panel

  • Login
  • Dashboard
  • Manage themes and editing styles
  • Manage coupons
  • User Management
  • Manage subscriptions
  • Monitor Reviews

Additional Features of Magisto Clone App Development

  1. Real-time Analytics
  2. Incorporate Payment Gateways
  3. Artificial Intelligence
  4. Sound Effects
  5. Stickers & Filters
  6. Social Media Sharing

Structure of the Photo & Video Editing App Development Team

You should always have an excellent team to develop an app like Magisto. A good team can work effectively and efficiently. Let’s see those positions that will need to develop a video editing app like Magisto-

1. Project Manager

The product manager is responsible for guiding and managing the team.

2. Android/iOS developer

The developer is the backbone of the whole process. They develop the app for you. So, it is necessary to keep a developer on your team. The developer should know about both domains.

3. Back-end Developer

Back-end developers know server-side programming languages.

4. UI/UX Designer

It establishes the connection between the users and the app through its design.

5. Graphic Designer

It handles the visual aspects of the mobile app.

6. QA Testers

They will ensure that every function and feature perfectly works according to the standards of the market.

Looking For the Best Video Editing Application Development?

DreamSoft4u is here to help you. You can take the help of our professional developers to expand your business and gain the best video editing software.

Request A Quote

Cost to Develop Apps Like Magisto

Let’s see a rough estimated cost to develop an app like Magisto. If you wish to create an app with basic features for a single platform, it will cost you around $10,000-$30,000. But, if you desire to create an app with advanced features for both platforms, the cost will be approximately  $50,000. The price will increase with features.

Hiring  Video Editing App Development Team? Things to Keep in Mind

Limited app features and costly subscription plans- are these the reasons why you want a custom-made video editing app? If yes, then let us tell you that it’s a great decision. But then you need a good plan to build your custom video editing app. 

Where should you start? Well, the first step is of course the most important so begin by hiring the right team of app designers and developers. Here are 3 key factors to keep in mind when hiring:

  1. Expertise: Look for a team with experience developing video editing apps. They’ll understand the unique challenges and user needs involved.
  2. Future-proof: Review the team’s past projects and see if they can build a scalable solution and plan for future updates and feature additions.
  3. Communication: Clear communication is crucial. Choose a team you feel comfortable discussing ideas and providing feedback to.

How Can DreamSoft4U help you?

DreamSoft4u is a leading app development company in the USA and India. We have nearly two decades of experience in building custom mobile apps for Android, Apple, and Windows devices. 

We have a rich technology stack to build projects of all scale and scope. We have built, implemented, and scaled apps for diverse industries- including startups, SMEs, and influencers.

We also upgrade existing apps, modernize them, and align them to your evolving needs. With our team by your side app, you’ll gain:

  • Lifetime access to the features you desire.
  • Complete control over customization. 

Need a free quote for your video editing app development project? Contact us now, share your requirements, and our team will share a detailed cost estimate. 


In the article, we discussed a video editing app- Magisto. We covered all the necessary points required to know about the Magisto. It will help you to develop a video editing app like Magisto. We hope that the article will be helpful for you. You can also visit to get more details on how one can develop a video editing app quickly. 


1. Is there any potential for app monetization if I hire your services?

We are only your development partner and hold no right over the app. You can sell the video editing app to other individuals or businesses seeking similar tools.

2. How much time will it take to develop the app?

The development time can vary significantly depending on several factors, but here’s a breakdown to give you a rough idea:


  • Simple Editing App: Basic trimming, cutting, and adding text or filters.
  • Moderate Editing App: Features like transitions, effects, and basic audio editing.
  • Advanced Editing App: Offers multi-track editing, green screen support, complex colour correction, and professional-grade tools.

Here’s a general timeframe based on complexity:

  • Simple App: 1-3 months
  • Moderate App: 3-6 months
  • Advanced App: 6-9 months or more

3. Can you upgrade my existing apps?

Yes, we can upgrade your current apps. Add new features and functionalities as per your needs. But only if you hold complete ownership of the app. We don’t upgrade third-party apps that you use on a subscription basis. 

4. Are your app solutions watermarked or white-labeled?

Our solutions are fully white-label. You can rebrand and market them as your own. 

5. Can you share case studies of similar projects?

We sign an NDA with our clients, which prohibits us from sharing details of the project. However, we can share generic case studies of demo projects. Feel free to request some by filling out our contact form.

Sanjeev Agrawal

Sanjeev Agrawal

My name is Sanjeev Agrawal. I am a Director and Co-founder of Dreamsoft4u, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.