How Much Does Digital Marketing Cost

How Much Does Digital Marketing Cost in 2023?

Do you want to know how much digital marketing costs? What is the fee charged by an advertising company to you for your product promotion? Don’t worry; we will answer all your questions in this article. 

Before discussing how much digital marketing cost, you have to know about digital marketing trends and its kinds. Let’s see what digital marketing is. 

What is Digital Marketing? 

Digital Marketing is a type of marketing that uses the internet and other forms of digital communication to promote goods and services of companies to reach their target audiences. It is also known as online marketing. It includes the followings channels to promote its products or services- 

  • Email 
  • Social media 
  • Web-based advertising
  • Text 
  • Multimedia messages 

According to a report of April 2022, there were 5 billion users of the internet. With the help of digital marketing, you can reach your products to these 5 billion users. So, most companies choose digital marketing to promote their products and services. 

Companies choose different types of digital marketing to promote their products and services. Let’s see those types of digital marketing.

Types of Digital Marketing in 2023

Types of digital marketing

The followings are the types of digital marketing- 

1. Search Engine Optimization (SEO)

Search engine optimization or SEO is the art and science of increasing the visibility of a website to improve the website when someone searches for products or services. It is an advertising tool, not an advertising channel. Some elements should be considered while optimizing a web page for search engines. Let’s see those points.

The followings are the points to be considered– 

  • Quality of content 
  • Mobile-friendly 
  • Level of user engagement 
  • Number and quality of inbound links 

2. Content Marketing 

Content marketing is a technique to attract customers through content to increase traffic on the website and convert customers into loyal customers. It is responsible for building relationships with your target customers by providing them with high-quality content. 

This content will be provided in the form of written material that includes– 

  • Blog posts 
  • E-books 
  • Newsletters 
  • Whitepapers 
  • Infographics 
  • Video or audio transcripts 

This content marketing matters due to following reasons

  • Most of the customers attract by entertaining and helpful content experience 
  • Most companies believe that their content is an essential asset of their companies. 

There are some tips you should keep in mind while writing content that will help you to attract customers:

  • Grammatically correct 
  • Errors-free 
  • Easily understandable 
  • Relevant
  • Interesting and many more 

3. Social Media Marketing (SMM)

Social media marketing or SMM is a type of marketing where companies use Social media as their platform to promote their goods or services with the help of social media tools. It is responsible for building brands, increasing sales, and website traffic. It is also known as digital marketing and e-marketing. 

There are so many popular social media platforms where companies introduce and promote brands because Billions of people spend their time on social media. Let’s see those popular social media platforms. 

The followings are the popular social media platforms– 

  • YouTube
  • Facebook 
  • Instagram 
  • Twitter
  • LinkedIn and many more 

Many companies provide social media management services to promote your products or services. It will design, craft, and planning strategies to advertise your products. But some tips should be kept in mind while making strategies for your products. 

Social Media Marketing Tips For 2023

The followings are the social media marketing tips- 

  • Create high-quality and engaging content 
  • Reply to comments and queries in a professional way 
  • Create a social media posting schedule 
  • Post at the right time 
  • Know your audience and on which Social media they are active most 
  • Hire social media managers 

4. Pay-Per-Click Marketing (PPC)

Pay per click marketing or PPC is a type of marketing where advertisers pay a fee to a publisher whenever one of their ads is clicked. It is a model form of internet marketing. 

Search engine advertising is the most common type of PPC because Google is the most popular search engine. Many companies use Google ads to promote their products or services. 

Some factors are responsible for making PPC advertising more efficient and effective– 

  • Ad quality 
  • Keyword relevance 
  • Landing page quality
  • Bid amount 

5. Influencer Marketing 

Influencer marketing is a kind of social media that includes endorsements and products recommended by influencers. Many companies use this influencer marketing, such as Nike, Adidas, Pepsi, Coca-Cola, Nokia, etc. 

An individual who has a large number of followers is an influencer. The influencer is a celebrity, content creator, or industry expert. The companies choose these influencers to promote their products. 

Companies should choose the right influencer for their products. A wrong influencer can ruin the reputation of the company and its products. 

Some more kinds of digital marketing apart from the above.

  • Affiliate marketing  
  • Native advertising 
  • Marketing automation
  • Email marketing 
  • Mobile marketing

After getting an account of different digital marketing strategies, here we are on the cost of digital marketing in 2023. Let’s read the details. 

How Much Does Digital Marketing Cost in 2023? 

We know that digital marketing charges less than a traditional advertisement. But, how much? Many factors affect the cost Of digital marketing. The following are factors that are responsible for different pricing in digital marketing-

  • Your marketing budget 
  • Your targets 
  • Number of channels used by you to promote your products or services 
  • Your size of business 

A general rule is that a small business should only spend 10%-20% of its revenue on marketing. It is impossible to give you a precise figure on how much digital marketing will cost your business because different companies have different sizes, strategies, ambitions, and budgets. 

We will give you details about the average monthly price charged by digital marketing companies. It is a general idea of how much it will charge for small to medium businesses. The charges are according to SEO, Social media, and PPC. 

  • SEO Agency- $1.147 monthly 
  • Social media campaign- $4,000-$7,000 monthly 
  • PPC campaign- $9,000-$10,000 monthly
  • Let’s see in detail how much it will charge. 

SEO Service Cost in 2023

SEO is the ideal choice for small businesses. It is the most affordable type of digital marketing that will help you to grow your small business. It depends on how much you want to achieve from your business. 

There is some average price that will cost your business.

  • Freelancer- $68 per hour 
  • Agency- $1,147 monthly 

Hiring a freelance SEO expert will charge you between $50 and $230 per hour. It will decrease if a freelancer is in India. The charges will be $ 25 per hour. 

We have mentioned above the best SEO companies for small businesses. These will charge monthly between $1,99 and $2500. 

The above charges will vary from company to company. 

Social Media Advertising Cost in 2023

Social media advertising campaigns will charge between $4,000 and $7,000 per month. It is a rough idea. It will cost as per the Social media you choose to promote your products or services. Such as, 

  • Facebook 

If you choose Facebook for advertisement, it will charge between $0.50 and $2 per click. You pay Facebook whenever someone clicks on your link. There are also many ways apart from PPC; you can pay Facebook per cost per mile or cost per thousand views. 

  • Twitter 

Twitter will charge you an average of $1.35 per click. 

PPC Advertising Cost in 2023

According to WebFx, one of the best PPC management agencies, small and medium businesses spend around $9,000 to $10,000 per month

You may face these expenses while opting for one of the above-discussed digital marketing strategies. Now, let’s read about companies with good SEO & Digital marketing services in 2023

Affordable SEO Companies to Provide Best Digital Marketing Services in 2023

There is a wrong perception that SEO companies only work for big and complex companies. The reality is that it works well for both big and small companies. Let’s see some SEO companies for small businesses. The following are the best companies for all scale types.

  • Dreamsoft4u Pvt. Ltd
  • Manta 
  • WebFx
  • Search Berg 
  • Online Marketing Standard 
  • Ignite Visibility 
  • SocialSEO 
  • Coalition Technologies 
  • WebSparo Solution 
  • Victorious  
  • Colorado SEO Pros 

There are numerous companies to give you digital marketing services, but companies that can render 100% satisfactory outcomes with appropriate tools are indicated here. 

These companies have become the best after using the top digital marketing tools in 2023. These systems help agencies get insight into the competition and build strategies accordingly. So, let’s take a glance at these top-notch tools.

Best SEO Tools to Upscale Your Digital Marketing Efforts in 2023 

The followings are the best SEO Tools in 2023- 

1. Ahrefs: SEO Keyword Tool

2. Google Search Console: Top SEO Tool

3. SEMRush: Marketing SEO Tools 

4. KWFinder: SEO Keyword Tool 

5. Moz Pro: SEO Software 

6. Ubersuggest: Keyword Tracking Tool 

7. Answer The Public: Free SEO Tools

8. SpyFu: Free SEO Tools 

9. Woorank: SEO Ranking Tool 

10. Majestic: Marketing SEO Tools 

Using these tools may drive stability and quick success for the business. So, let’s see some benefits of social media marketing strategies in 2023.

Social Media Marketing

Benefits of Deploying Social Media Marketing in 2023

The followings are the benefits of SMM- 

1. A broad geographic reach 

We know that billions of people spend theirs on the internet. It is the best way to reach your products or services to these people through different channels. 

2. Cost efficiency 

It has a more extensive reach to customers and carries a low cost to promote products or services. On the other hand, a traditional way of advertisement will cost you a lot, and reach is also limited. 

3. Quantifiable results 

You can see if your marketing campaigns work or not. But in the traditional advertisement, you cannot calculate. 

4. Easier personalization 

In digital marketing, you can gather customer data. It will help you to give your loyal customers special offers. But in the traditional advertisement, you cannot.

5. Easy and convenient conversions 

With the help of digital marketing, a company can easily convert a customer into loyal customers after viewing your ads. But, the traditional advertisement will take some time to convert. 

We have seen digital marketing, its types, and its benefits. Now, it’s time to see how much digital marketing cost. 


In the article, we have discussed digital marketing, its different types, benefits, and costs charged by an advertising company to advertisers. We explain the different kinds of digital marketing.

We also mentioned some social media tips, the best SEO companies for small businesses, the best PPC management agencies, and the best SEO tools in 2023. We hope the article will help you gain knowledge about digital marketing and be helpful. 

Sanjeev Agrawal

Sanjeev Agrawal

My name is Sanjeev Agrawal. I am a Director and Co-founder of Dreamsoft4u, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.