Web design is extremely important to any Web Application Development Company. One of the main goals of a successful web application design is to help you increase the revenue from your business.
Any company owner wants to see more conversions. More equal sales, and more sales, mean an exponential growth in business. But netting those conversions can be challenging, particularly if your website isn’t in the best form. It is that web design plays a significant role.
Every web application development team will do anything to achieve a higher conversion rate (convert more of our visitors into clients)
The principles of web design that you use directly impact development, and how much of those coveted conversions your company racks up.
Any Best Web Application Development Company makes use of these principles to improve customer sales:
#1. Grab Attention in 8 Seconds Or Less
We compared the span of human attention to that of goldfish.
This may be a myth but there is no denying that the span of attention online consumers is very short.
To ensure that you’re leaving potential customers down the conversion path, you need to catch their attention quickly.
The 8-second rule is a concept for web design which can help you increase conversions.
This small opportunity window is critical, so make it count, as you’re on the clock.
#2. Have a Clear Value Proposition
What sets your product or service apart from other small business is your unique selling point or value proposition.
Competition in online small business is tough, and you need to be able to articulate exactly what your product or service can achieve for both customers and customers.
You need to place the value proposition is a core part of your overall web design. You can see plenty of web designers putting their unique selling proposition in hard places to find.
#3. Make Your Call-to-Action Easily Distinguishable
Multiple pages on your web seek to get a visitor to take action by clicking on your CTA. Content is a supporting element that should serve as a guide to why “Add to Cart,” “Book an Appointment,” “Get a Free Consultation,” “Sign Up” or whatever the intent of your page is.
The CTA should be treated as one of the site’s most important elements, so make it stand out by placing it inside a container and picking a color that pops up but complements the background at the same time. You can do the squint test to get an idea if your CTA is popping out and see how conspicuous your CTA is.
If your prospective customer or customer is unable to see what distinguishes you from the competition, they are unlikely to stay very long on the site and your conversions will drop rapidly.
#4. Utilize Your White Space Effectively
White space sometimes referred to as negative space is a portion of a website left vacant or empty. This can be used on your landing page so tourists can focus on call-to-action and increase conversion. Whitespace doesn’t automatically mean the background of your web should be white. You can play with the colors or even use a background picture. The goal is to make it easy but to have the best user experience.
Other benefits of effectively using white space include simplifying your page, improving your content comprehension, and ultimately improving user experience.
Navigation is important when developing the website, it’s the map that shows the main locations that users can access.
Anything worse than a platform with a confusing or disorganized navigation system. It is important to make sure that your visitors can quickly locate what they are searching for while optimizing navigation on your website.
Some features of a lean navbar include streamlined content, navigation hierarchy, and responsive web design, so the mobile experience doesn’t change drastically.
If users are unable to find what they are looking for, they have no reason to remain on your website. Instead, they’re sure to bounce and find a competitor that provides a better user experience.
#6. Keep relevant information above the fold
Give your visitors the strongest reasons to hit the “Buy Now” or “Get in Touch” button by placing key benefits and testimonials above the line of the scroll. Ideally, people shouldn’t scroll down on a sales or landing page at all. The best design is the one that fits on a computer screen or smartphone.
This means designing the entire website on the central principles of responsive web design, but this is also a fundamental precondition for all websites. However, you should check your landing page on all forms of computers and mobile devices that are being used by people to access the internet to make sure your best content bits are above the fold.
#7. Minimize text
Stop filling out so much text into your pages.
If you’re writing a blog post, tons of text will appear on the page that is not what we are talking about here. we are thinking about your homepage’s number of words and your landing pages. The text on those pages should be very small. It is a big issue that we see when we evaluate websites.
Probably you have a lot to say. You would like to tell visitors to your website all about you, your business, your brand and your products. That is all well. You just need to learn how to tell that story in a few phrases — or even better, just a few words.
Dreamsoft4u Pvt. Ltd. is a leading Web Application Development Company in India. We provide robust web application development services that range from basic landing pages to complex customized web solutions helping our clients achieve competitive advantage. We have an excellent team of web development experts who designs and develop websites that help companies grow revenue faster and make your website the most effective online selling tool.
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