Why the Business Needs a Progressive Web App (PWA)


Although a progressive web application (PWA) is quite a new phenomenon, an increasing number of companies have already been capitalizing on its extensive capabilities. They combine website and mobile software capabilities to create an immersive user experience and boost user engagement and conversion rates. In this article, we will get to know the pros and cons of progressive web apps and possibilities that PWAs open for businesses, including that if compared to web or mobile software.

There are a couple of key things that will make you want to rock out with PWAs

No store required: The web doesn’t require nor has it ever needed one store for distribution and discovery,

The web does have search engines like Google, Bing and Yandex to make discovery easier. The web also has links, which means you can find the next page in your journey by clicking a link on the page you are currently visiting.

Stores make discovery and distribution difficult. There are guidelines, restrictions and delays when you need to publish an update.

If you are selling digital goods through your app, the store takes a 30% cut before you even get to income taxes.

The web has always been monetized; this is how Amazon started way back in 1994. Today it is even easier to get paid. Modern platform features such as the Payments API reduce friction, mainly on consumers’ mobile devices to give you money.

And they can do it without going through the hassle of downloading your app from a store. Without all those extra steps any visitor to your site can be your customer.

Better Performance: PWAs cache and serve text, images and other content in a precise, efficient manner enabling them to function like websites and significantly enhancing running speed. In addition to quick operation, impeccable performance is another attribute that affects user experience and conversion rates.

Retailers and content providers should adopt this type of software as it enables a more positive user experience than mobile apps by improving retention and customer loyalty.

Less Friction for Users: That can be the key reason why your business should have a progressive web app. The consumer will not experience any trouble searching for your business while using progressive web apps. When using native apps, however, the user downloads the app from the store and approves the permissions of the application before using it. All the customer needs to do for progressive web apps is to search your website and get started in the business without downloading anything.

Progressive web apps reduce friction because users don’t have to worry about using extra data to download and delete your business app if they’re memory short.

Flexible like native apps: After you create progressive applications, you’ll have completely native user experience with the app. PWAs shell looks like any native application and can mimic any movement you find in a native application.

They range from customer information management to online ordering, and various other loyalty programs. Even you can ask a web user to save the PWA as a shortcut to their respective home screen so that they can access it immediately whenever they want. You’ll also get the full native app functionality including push notifications.

Increases User Engagement: Progressive apps are accessible across various platforms. In the past two years, it has gained popularity more than native apps. The users spend more time in the app that has led to high conversion rates and also time spent per session has also increased twice the duration of average. The spent per session increased an average of 74% across all browsers. The acquisition cost for the users is cheaper for progressive web apps compared to native apps.

Maintain one application for multiple platforms: Progressive web apps can be accessed via a modern web browser on desktop, laptop, or handheld devices. The best part is the application is directly installable to the device! No need to download an installer or zip that you’ll have to delete later.

Offline mode: Much like a native app, the PWA would respond in a different way when the device is disconnected from the internet. It will still let users continue browsing, instead of telling them they can’t move further on the page like another web normally do. Built around the concept of offline-first, PWAs are powered with a robust caching system to handle offline requests and send them once the connection is available.

Push notifications: Another selling point for native apps are push notifications. Push notifications allow you to interact with your app pretty easily and provide an amazing user experience. Progressive web now provides this functionality as well.

Zero installs: Compared to mobile applications, when users install PWA’s, there are no long download times, and visitors are not routed through Google Play or the App Store, but directly downloading the app onto their device. It means that the revolutionary web app gets its symbol on phones and tablets, much like a phone application, but without having to go through the often boring and sluggish process of uploading an App Store.


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