Content marketing is a type of marketing that uses content like blog posts, video, podcasts, social media posts, eBooks or info graphics to help promote a brand. For example, this blog post you’re reading right now is a form of content. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
The Benefits of Content Marketing on SEO
There are many tasks you can do to improve SEO, but as John explains, nothing comes close to the impact of content marketing on your website’s SEO power.
And it makes perfect sense. Content, simply put, is just information.Google aims to match the highest quality, most relevant information with the search queries of their users — but if you’re not creating content sharing this information, you have no chance of ranking and getting found for it.
If you think creating content is solely for attracting prospects, you’re gravely mistaken. A good content marketing strategy also includes resources for your existing customers such as:
Tutorials — These help them get the most of your product/service by showing them how.
FAQs — Frequently asked questions are great content topics because you can spend the time to answer the question thoroughly, then when a customer asks you have a great resource to send them. Plus, FAQs can also generate a lot of organic traffic.
Read Also: Why PPC is much Needed in Digital Marketing
Community Updates — Sharing testimonials or simply giving a shout out to your customers/clients helps build a sense of community, while also promoting your brand in an authentic way at the same time.