B2B Business Models| How the Internet of Things Is Changing

  B2B Business Models| How the Internet of Things Is Changing   Business-to-Consumer gets most of the attention when we talk about the Internet of Things (Internet of Things). However, with Business-to-Business applications set to account for approximately 70% of the value Internet of Things unlocks, manufacturers and Business-to-Business firms are adapting their business models to take supremacy of the Internet of Things chance. What Is The Internet of Things Opportunity For Business-to-Business? In simple words, the Internet of Things is a network of interconnected devices which collect and exchange data. With an ever-developing number of these devices apprehending a huge number of data, Internet of Things products are opening up new opportunities for Business-to-Business firms to grow beyond their traditional markets, drive innovation, and open new revenue streams. Businesses which seize the Internet of Things opportunity can seek for some compelling advantages:
  • Stronger Relationships with Customer –  Thanks to the data which Internet of Things(Internet of Things) products unlock, manufacturers of product for the very first time have more info about the end user than their broker or retail ‘middlemen’. Internet of Things data permits these businesses to optimize the customer experience through real-time acuity about their behaviors.
  • Predictive Maintenance – According to McKinsey, this could reduce maintenance costs by as much as 40% unplanned downtime. Magento product manufacturers can preemptive errors and vaticinate when equipment is wearing or need of repair. Thanks to sensors for collecting data in an Internet of things.
  • Optimised Products –  By replacing surmise with real-time data about how customers use the products, the Internet of Things can drastically enhance how products are designed, manufactured, marketed, and serviced.
  • Supply Chain Efficiencies –  With more equipment connected to the internet and vehicles, there will be more visibility across the whole supply chain providing genuine end-to-end shipment tracking.
  • Inventory Efficiencies –  Being able to manage the inventory level and fill the stock in a systematic manner is a constant challenge for the manufacturers. But, as the Internet of Things products themselves regulate the consumables and parts of the products, when they need it, the need to keeps a large number of inventory is less. So how are Business-to-Business business models changing to take entitlement of these opportunities and unlock new revenue streams?

Business-to-Business-B2C CONVERGENCE

From Graz to Heidelberg, we are already seeing a host of brand-makers who jump directly on consumer opportunities. Where a brand can give a mandatory reason for a customer to buy directly, drive higher margins and be the master of customer experience. As we have seen with high profile D2C failures, customers can not basically see products out on related websites unless they have very powerful incentives. However, thanks to the quality and amount of product apprehended by the Internet of Things product sensors, industrial goods, and product producer may use real-time astute to offer a compelling reason for consumers to make them busy with exchange for value-added services directly. After this, the product producers are improving the need to provide prices above and above their physical products, and they are using sensors, software, and services to develop their products well. Internet of Things can also be marketed for other businesses that open new business-to-business channels. Expect to see a further blurring of lines between Business-to-Consumers and Business-to-Business business models, and Business-to-Business and Business-to-Consumer Organizations competing for new, and sometimes the same markets.


Internet of Things offers the advantage to convert dormant one-time purchasers into long-term, repeat consumers through recurring business models. As we reach a point where nearly everything can be sold as a service, product producers will use the Internet of Things sensor data collection to launch pay-as-you-go and subscription-based services that create more sustainable revenue streams. We may even see the Internet of Things product manufacturers charge for the service and volume of data processed, rather than for the hardware itself. Achieving great digital experiences for customers needs Business-to-Business organizations to overcome the complexity of the sales ecosystem, and these Business-to-Business subscriptions will only survive if they give clear customer value, whether it’s convenience or just the Business-to-Business purchase process. Thankfully, Business-to-Business subscription models are not an enormous step away from regular Business-to-Business purchasing. From printers which order ink when the level is low to servers which can proactively maintain themselves, Internet of Things devices provides an opportunity for product Producers to expand into services and unlock new income streams, creating a more predictable profit stream along the way.


Machine learning provides a means for Business-to-Business organizations to transform Internet of Things sensor data into actionable astute. As Organizations look to automate processes such as sales and customer support, machine-learning astute will be key to taking closely connected data and using that to perform a host of actions, from the self-generated quote that best fits with an individual purchaser’s assumption, to identifying which product images are very likely to result in a sale. Organizations are seeing an amazing amount by using machine learning already, in amalgamation along with personalization APIs, to help corporate purchasers smoothly procure as per their needs. Some organizations are launching staunch AI centres and Internet of Things platforms on which to run Internet of Things services and apps. Machine learning will help to manage and automate elements of the purchasing procedure, providing invaluable astute too to sales teams by assessing purchaser habits over time and assuming order preferences and amount.  Of course, machine learning comes with its own challenges. Business-to-Business organizations will need to develop or buy analytical software and algorithms which can extract actionable astute from the large quantity of data the Internet of Things will generate. ALSO READ: Top 10 Social Media Optimization Tips 2019 But once implemented and programmed correctly, the opportunities given by machine learning are nearly unlimited.


Internet of Things gives the chance to get closer to customers than ever before, but becoming an actually customer-centric organization will need businesses to establish the right structures, processes, and practices to support innovation and digital experimentation. If we are talking about technology, now, more than ever, Business-to-Business organizations need a robust eCommerce shop which enables them to sell to customers directly, receiving too and processing information from the Internet of Things sensors in physical products. Read the Blog: What is digital marketing and how it is helpful to get Business


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