A Complete Guide on Beacon Technology

In order to enhance our user experience, technology is constantly revolutionizing and new systems are being implemented. IBeacons or Beacons are the terms Apple uses to refer to new technologies that are small devices that communicate with smartphones using Bluetooth Low Energy. For many reasons, the Beacons technology is the next trend in companies that we will analyze below, but first, we need to know exactly what they are and how they work to understand more about the use we can provide and that benefits our company. Wearable app development can be geared towards iBeacon technology that provides contextual information.

What are beacons?

The terms beacon and ibeacon are used interchangeably to describe the technology that allows mobile apps to understand their user’s geographical location and then deliver relevant content based on their immediate environment.

They run on Bluetooth Low Energy technology and look like tiny computers, powered by coin batteries, physically.

A beacon is basically a small Bluetooth transmitter. A CPU, a radio, and a small coin-cell battery are included in the device. With different kinds of content, it can detect nearby Bluetooth devices and transmit signals. When a customer enters a store, for example, a promotion is pushed to their smartphone.

How do beacons work?

  • Each beacon transmits a signal containing a unique ID number that enables the data center to determine which device the content should be transferred to.
  • A Content Management System is usually a data center. It is possible to develop such beacon technology applications to suit whatever the needs of a specific business are.
  • The CMS contains all the content that beacons push to mobile devices. This enables that content to be altered at any time since it is stored on the cloud and not on the smartphones of customers in the mobile app.
  • The protocol that the beacon uses to interact, developed by Apple, is called iBeacon, and makes it possible to transmit small amounts of data. An alternative to iBeacon, called Eddystone, was developed by Google.
  • To communicate, these devices use BLE. A power-efficient variation of the Bluetooth wireless standard, BLE stands for Bluetooth Low Energy. Most modern portable technology products have BLE chips, including smartphones, tablets, and smartwatches. The technology lets beacons work on a coin-cell battery for 18-24 months.
  • The mobile device, which receives content from the beacon, is the last element in the chain. In the form of a notification, the content comes in. They will be directed into the retailer’s application when customers click on it. The customer can still view the content on the web if the device doesn’t have the app installed.

Types of Beacons

For positioning systems of any type and scale, there is a broad array of beacons available. They vary in size, battery life, use cases, and resistance level to exogenous variables. Common types of beacons are provided here:

  • The standard beacon looks as a small Wi-Fi connation and works best for indoor monitoring.
  • Beacon of AI. A device is driven by machine learning, which can detect various movements and gestures.
  • A small device aimed at providing contextual videos and digital signage is a Video beacon Bluetooth device,, usually plugged into the back of the screen.
  • The smallest types of beacons, sticker beacons, are the perfect solution for asset tracking.
  • The USB beacon is portable, tiny, and easy to install and looks like a flash drive.
  • A parent beacon that looks like a large Wi-Fi router that controls the Bluetooth beacon network collects its data from other beacons sends it to cloud storage, and so on.
  • Portable / small beacon for asset tracking and proximity solutions (size of a credit card or big sticker)
  • Dedicated beacon for Exogenous (dust, water, shattering, antistatic, and UV) resistant devices for indoor tracking and proximity solutions in harsh environments.

 Uses of Beacons Technology

At the front and back end of almost any business, beacon technology can enhance the user experience, helping to streamline operations and collect data, drive sales, and deliver unique user experiences. However, the retail and marketing industries benefit the most from beacons, because they are like tailor-made for the two.

Front & Back End of Business

For example, at the front end of the retail sector, where a brand or retailer identifies the current location in the physical world of a potential consumer and sends him / her specific promotional or contextual messages appropriate to the situation

Beacons are as effective at the back end. To simplify and speed up navigation in its larger areas for new employees and representatives of third parties, you can set up a beacon-based indoor positioning system at a warehouse. Beacons, coupled with an enterprise software development solution, also enable indoor personnel tracking to enhance on-site security as well as asset tracking.

In the real world, there are various major and minor applications of this technology.  This technology can be used to send helpful reminders to people based on their location, to make mobile payments, at airports, theme parks, and more.

Apple’s iBeacon technology uses Bluetooth Low Energy ( BLE) technology that, similar to regular Bluetooth, can transmit data over small distances, but consumes less energy. It is no wonder that mobile app development companies are exploring the use of beacons for mobile app development.

 

Benefits of Beacons Technology

There are various benefits of beacon technology some are given below:

  • Easy to adopt. Most devices with beacons are quick to deploy. Some are as easy to install as a computer mouse, like USB beacons. With parent beacons, it is also simple to deploy beacons on a huge scale.
  • Vast outreach. All modern smartphones support beacon technology to reach virtually anyone, anywhere, so you can reach out.
  • Low price. Small and made of low-cost materials such as plastic, standard models make beacons more cost-effective than other state-of-the-art technologies.
  • Scalability and reliability. Beacons are reliable devices: they use Bluetooth, unlike GPS, so their signals will not be blocked by thick walls or underground areas. In addition, some beacon manufacturers offer beacons that are strengthened against exogenous variables.
  • Customized customer experiences. Beacon technology enables businesses to send personalized notifications and advertisements.
  • Simple implementation. A software development kit (SDK) and back end management tools are included in the majority of beacon technology offerings, making it easy to integrate a beacon solution with existing applications.

Last words…

Dreamsoft4u is the best Wearable Device App Development Company in India and USA offering best customized app solutions for wearable devices. Our talented wearable app developers have used their expertise to deliver wearable projects of the global clients. We design and develop wearable apps for numerous industries such as healthcare, entertainment, finance, sport, lifestyle, gaming, travel, etc. Want to reach us then contact us: (+1)-949-340-7490 | Mail at enquiry@localhost

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