What is Mobile Commerce Application?
Mobile commerce is also known as e-commerce or m-commerce. Kevin Duffey coined the m-commerce when the Global Mobile Commerce Forum was introduced in 1997. M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices like mobile phones, and tablets, or even a wearable device It doesn’t require the user to sit on the plugged-in computer and perform the commercial transactions. M-commerce as a form of e-commerce allows users to access online shopping sites without having to use a desktop computer. It doesn’t require the user to sit on the plugged-in computer and perform the commercial transactions. Nowadays a Software Development Company makes various m-commerce applications such as in-app transactions, mobile shopping, virtual retail services such as the mobile Amazon app, or a digital wallet such as Apple Pay and Samsung Pay.
M-commerce is also a fast-growing e-commerce market. About 70 per cent of India’s online transactions occur from mobile phones. It’s a USD 700 billion market worldwide. It has also served as a trigger for new industries and services or helped existing ones grow, including:
- Mobile money transfers.
- Electronic tickets and boarding pass.
- Digital content purchases and delivery.
- Mobile banking.
- Contactless payments and in-app payments.
- Location-based services.
- Mobile marketing, coupons, and loyalty cards.
M-commerce applications are booming, and not showing any signs of slowing down. Within the next two years, it is expected that the majority of purchases will be completed using mobile devices.
Read Also: How Wearable can Influence Mobile Commerce
Essential Features of a Successful Mobile Commerce Application
If you are building an app, make sure you ask your mobile application development company to include these features so your app is in great shape to perform well when it finally launches.
Features# 1 Registration process:
The process of registration of the m-commerce app usually frustrates users if it is not simple or too long. You have to make sure that the registration goes as smoothly as possible. Everything in the world is becoming simpler and if your registration process is long and difficult then users will lose interest. If your application demands too much information from the users then they are not going to like it.
Features# 2 Prioritize speed:
In the rapidly moving world, offering a slow app means preparing to go out of business. None of this comes similar to sin as providing a slower speed mobile device for m-commerce. To offer faster page loading speed, you need to optimize the pages, images, and other important elements. Nothing comes close to a native app’s performance here. Built specifically for a dedicated platform, all the elements and functionalities are optimized for faster speeds.
Features# 3 Eliminate bugs and errors:
If your mobile app wasn’t developed properly by mobile app developers, it’s going to have lots of glitches, crashes, and error reports.
This will frustrate a user. You can’t afford to lose any customers, especially not to your competition. You’ve invested too much time and money into this venture. You’ve got to make sure you prioritize performance. Nobody’s app is perfect. But you should always be trying to make improvements.
Use beta testers before launch to help you identify and work out any bugs. Get notifications when something crashes so you can get it fixed as soon as possible. Come out with new updates regularly. All of this will improve the user experience and make it easier for them to buy.
Read Also: Top Mobile App Development Trends of 2020
Features# 4 Push notification:
You must ask your mobile app development company to insert a push notification feature in your application as it is a very important feature in all the applications of today. Keeping this system of a push notification within your application would ensure user’s information about the products and offers. It involves the immediate promotion of products, discount offers, and other new products that the users may be interested in. This can also result in a great boost in the business.
Features# 5 Speedy Checkout Process:
Let’s continue talking about your app’s checkout process. In addition to accepting multiple payment methods, the checkout must be as fast as possible. The perfect mobile commerce checkout can be completed in seconds. Users should be able to complete the purchase process in one or two clicks at most.
Features# 6 Better customer experiences:
People are well aware of how smartphones and tablets work, and they already know how to navigate in just a few clicks to preferred items. In addition to purchases, customers can share their joy of bought goods with friends, or ask for advice from the community of shopaholics. Smooth customer service is equivalent to higher sales and conversion rates.
Dreamsoft4u Pvt. Ltd. is one of the Best Software Development Company in the USA, understands the importance of app building. Developing mobile apps can be lucrative and should be done properly by hiring quality mobile app developers. Always look for the mobile app developers those serve with extra services.
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